Meet our Founders

Baby Hoots at Book Nook Enrichment NYC
Rina Collins founder of Book Nook holding a children's book in front of a wall display of books.

Rina Collins

CEO, Founder and Head of Education

As an elementary teacher, Rina saw the gaps in learning that kids were working through. With today’s class sizes and curriculum, it was difficult for many kids to keep up – or give them extra challenges if they were already excelling. When kids aren’t given the space to learn to love reading, it feels like a chore.

That’s why we opened Book Nook in 2012. As a Reading Specialist with my Masters in Literacy, I developed the Book Nook curriculum that has changed the lives of our students – and made reading fun for everyone.


Andy Collins Operations

Andy Collins

COO and Founder

Having in-depth experience in Operations & Business development, Andy came on board to help systemize Rina's ideas and help put all the systems in place for an NYC locality expansion. These systems have been refined to ensure a smooth business operation for any future Wise Wonder studios, no matter where the location!

Our Values

Book with magnifying glass
  1. As educators, we are deeply passionate about how our work can make a real difference in children's lives
  2. We provide a ‘Wow’ experience for our customers little and large
  3. We have fun - we laugh, we sing, we dance - positivity is infectious

Our Staff Values

Young girl reading Charlotte's Web in front of a shelf of books

We believe a foundation in literacy can help children become incredible success stories

Group of young children seated around a table doing reading worksheets

We are excited to share our passion in the communities we serve

Female teacher an young girl student reading a book together at a white table

Our entire team, from owners to staff, is passionate about literacy

Our history & growth


1st Studio Opens

Our first studio opens on the Upper West Side of Manhattan on 81st Street, with a lot of help from friends and family who were roped into helping with painting and decorating! 

Within 2 years we are at capacity and we start an ongoing love affair with the local community that exists to this day.



2nd Studio Opens

Our second studio opens in Tribeca. 

This was designed to be our flagship studio (and model design) - we learned a lot in this process, good & bad!

We also set up our main office (and franchising HQ here)



COVID impacts operations

Covid was a huge distribution globally, with New York City being particularly hard hit initially. We developed and launched new online programs that Spring when children could not be in our studios

By fall, our 2020-2021 school year was back up and running with virtual & in-person options demonstrating the market need for our services

We reopened post-covid / running hybrid (in person & virtual)



3rd Studio Opens

Our Studio at West 59th Street in Manhattan opens and quickly becomes a local hit! Even with Covid restrictions, we see a large demand for our latest location



10 Year Anniversary!

10 years already, wow! At this stage, we are regularly receiving new location requests regularly! Time to get the franchise development wheels in motion! 



4th Location in Brooklyn

Hello Brooklyn! We found the perfect location for our first expansion outside Manhattan into the leafy neighborhood of Park Slope



5th Location in NJ

We venture to the suburbs of NJ with a partnership with a member of staff - to date we have had a tremendous local reception! 



Wise Wonder Expands...

After a long legal wait, we are Franchising!! We are excited to offer ownership opportunities that are available in NY and all non-registration states! 

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